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MIAMI — There was a buzz in the air at a Starbucks near the downtown Miami Brightline station — and it wasn’t only because of the caffeine.
A “Holiday Sip and Shine,” featuring kids’ games, a DJ and drink specials, took over the cafe.
Concessions International, a Black-owned business, operates this Starbucks, and wanted local people to connect with the coffeehouse team in an informal way. Residents of Overtown, the historically Black community just blocks away, got to see a business that represents them.
As one of the largest coffee brands in the world, Starbucks might not be associated with Black family business. But Concessions International is changing that perception in South Florida.
